Tuesday, May 21, 2013
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Loteria Nacional Para La Assistencia Publica
Plaza de la Reforma No. 1
Mexico, DF
06037
Mexico
www.lotenal.gob.mx
 
  María Esther Scherman-Leaño, CEO

 
 
The National Lottery of Mexico (Lotenal) was founded in 1770 and during these 242 years has contributed to the needy through various actions to support the work of the federal executive. Throughout its history has provided assistance in the creation of hospitals, nursing homes, has provided remedies for natural con­tingencies and acquired specialized equipment and ambulances for distribution to municipalities throughout the country.
 
Lotenal has 4 draws a week: Sorteo Mayor on Tuesdays, Gordito on Wednesdays, Sorteo Superior on Fridays and Sorteo Zodiaco on Sundays. The year’s biggest draw is held on December 24, named Gordo de Navidad (Christmas), with a jackpot of 150 mil­lion pesos (approximately $ 12.5 million USD)
 
Recently, Lotenal has launched into the market of online games and currently has 43 games and instant scratch card games that can be played through its website: juegaenlinea.lotenal.gob.mx/ web/instantGames.html
 
Also by the social network “Facebook” you can play the game “Premio Mayor” (“Jackpot”), which is a simulator that is played with virtual money and its purpose is to familiarize the new seg­ment of potential consumers with the actual products offered.
 
Keno is the newest Lotenal´s game released in December 2012. You can participate in point of sales that have the necessary ter­minal and there is a game every 5 minutes.
 
The funds that proceed from all games and draws offered by Lotenal, are made available to the Ministry of Finance and Public Credit, where the resources are allocated to social assistance programs: education, health, culture, among others.
 
Year established: 1770

Products Offered: Passive draws (Thursday, Friday, Sunday and special dates)

Beneficiaries: Proceeds are directed towards education and health programs through the Department of Treasury.
 


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