North American Association of State and Provincial Lotteries Where the Money Goes

Hudson Alley

Hudson Alley

174 Hudson Street
New York, NY 10013

Phone: 212-625-6500
Fax: 212-625-6501
www.hudsonalley.com

Year of Inception: 2004

Since entering the U.S. lottery market in 2004, Hudson Alley Software, Inc. has remained the undisputed innovator and market leader in lottery sales force automation. Today, Hudson Alley has agreements with 20 U.S. lotteries to provide lottery sales force automation solutions. In mid-2012, Hudson Alley introduced OnePlace, its next-generation iPad and web-based sales force automation solution. In the first two years following its launch, Hudson Alley has added 10 U.S. lottery OnePlace customers, making OnePlace the most rapidly adopted sales force automation solution in the history of the lottery industry.

In 2014, Hudson Alley launched InTouch, a new retailer communications platform to help lotteries boost sales by improving education and merchandizing at retail. InTouch is available on the web, mobile web, and through iOS (iPhone and iPad) and Android apps; it rewards retailers with points and badges for watching training videos, reading lottery news and viewing information on their inventory and sales. InTouch contains powerful Dynamic Planograms™, which ensure that the right product is on display at the right time, maximizing valuable retail space and increasing sales.

Lottery customers: California, Georgia, GTECH Indiana, Idaho, Iowa, Kentucky, Maine, Maryland, Michigan, Missouri, Northstar-Illinois, Northstar-New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Tennessee, Virginia, Washington

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