North American Association of State and Provincial Lotteries Where the Money Goes

Ipsos

Ipsos

700-6th Ave SW, Suite 1950
Calgary, AB T2P 0T8

Phone: 587-952-4871
Fax: 403-294-1535
www.ipsos.ca

Year of inception: 1979

 

Primary products and services:

  • Market research 
  • Segmentation studies
  • Tracking studies of all types
  • Concept testing of online and scratch products
  • Product/volumetric forecasting
  • Market and opinion tracking
  • Media habits and shopping behavior assessments
  • Retailer interviews
  • Qualitative research

With more than 20 years of experience conducting gaming marketing research, our Lottery & Gaming team has earned an international reputation for producing the total market intelligence required to build strong business strategies. We employ a broad range of methodologies to support an even wider range of research approaches: market segmentation, game development research, marketing communications and public policy reviews.

Lottery customers:

Current agency of record for: Florida, Texas, Minnesota, New York, Hoosier Lottery, Alberta Gaming & Liquor Commission, Western Canada Lottery Corp, and Washington’s Lottery.

Others: Michigan, Arizona, Montana, Atlantic Lottery Corp., Nebraska, British Columbia Lottery Corp., California, New Mexico, Connecticut, New Jersey, Colorado, Ontario Lottery & Gaming Corp., Georgia, Oregon, Idaho, Rhode Island, Illinois, Saskatchewan Gaming Corp., Interprovincial Lottery Corp., Wisconsin, Manitoba Lotteries, Maryland

 

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