Monday, February 08, 2016
Contact Us - Site Map

Responsible Gambling

New Mexico Lottery

As part of its efforts to promote responsible gaming, the New Mexico Lottery:

  • Supports a problem gambling hotline established by the New Mexico Council on Problem Gambling.
  • Promotes the problem gambling hotline number on tickets, game brochures and marketing materials, as practical.
  • Includes a message on its website urging players to play responsibly and provides information about problem gambling resources available through the New Mexico Council on Problem Gambling.

New York Lottery

The New York Lottery maintains a Problem Gaming Awareness Program to raise the public's awareness of problem gaming and work in concert with other entities involved in New York's gaming industry. The Lottery disseminates information regarding problem gaming and related referral services to the public through its retailer network and video gaming facilities. The portion of the program relating to video gaming started in January 2004. As part of the overall program the Lottery:

  • Provides problem gaming referral information to all retailers.
  • Publicizes the New York Council on Problem Gambling toll free help line number at retail, on play cards and on all instant tickets.
  • Posts links to the National Council on Problem Gambling, The New York Council on Problem Gambling and Gamblers Anonymous on the New York Lottery website.
  • Supplies retailers with stickers on mandatory over 18 purchase age requirements and also equips terminals with barcode readers which enable retailers to verify a player's age from a New York State driver's license.
  • Trains regional sales staff on problem gaming awareness.
  • Produces guidelines for the establishment of Responsible Gaming Programs to the Video Gaming Facilities. These guidelines include establishment of subject training for employees.
  • Displays problem gaming materials at all New York Lottery promotional events.
  • Conducts quarterly reviews of the programs established at Video Gaming Facilities.
  • Reviews the problem gaming programs in other states as well as academic articles for possible program changes within the New York Lottery.

North Carolina Education Lottery

North Carolina encourages players to play responsibly at all times. To reinforce this message, the North Carolina Education Lottery is the sponsor of the Problem Gambling Helpline created to provide assistance and information to those who feel they may have a gambling problem or know someone who may have a gambling problem.  As part of its responsible gaming program, the Education Lottery:

  • Provides $1 million per year to the Department of Health and Human Services (DHHS) to support their problem gambling program and the problem gambling hotline;
  • Puts the toll-free problem gambling hotline number on all printed materials, including instant scratch-off tickets, how-to-play brochures, online game play slips, and POS materials;
  • Distributes DHHS materials to retailers for them to display;
  • Includes the toll-free hotline number on all TV and radio ads;
  • Includes a “Play Responsibly” hotlink on the Education Lottery homepage that includes information on the state program and provides a link to the NASPL problem gambling webpage;
  • Creates and produces television and radio “Play Responsibly” commercials; and
  • Runs a “Play Responsibly” commercial whenever the Powerball jackpot exceeds $250 million.

In addition, the NCEL has a vigorous program to discourage minors from playing the lottery. “Our sales stop for red.  No lottery sales to minors.” (North Carolina driver’s licenses have a red border if the driver is under age 18.) This was a constant refrain from lottery offices to retailers to players.  Every advertising and promotions item has a “must be 18 to play” message. The NCEL delivered flyers to retailers and required that they sign the flyer as proof that they understood the law. We put stickers on every retail terminal with a “players must be 18 or older to play” message. We put messages on the terminals for the retailers to read as a reminder and we flashed messages on the terminal lighted electronic display (LEDs) on the instant ticket vending machines.  We end calls with retailers with a “must be 18 to play” message.  We have a compliance process in place that is triggered when a store clerk receives a citation for underage sales.

North Dakota Lottery

  • By law, transfers $50,000 each quarter to a Compulsive Gambling Prevention and Treatment Fund that is administered by the North Dakota Department of Human Services. This appropriation is to address problem gambling related to tribal, charitable, and lottery activities.
  • Encourages players to play responsibly by including a “Play Responsibly” notice on all point-of-sale items and media advertising.
  • Provides a toll-free gambling Help Line number on all point-of-sale items and a sticker affixed to lottery terminals.
  • Reminds lottery retailers that a player must be at least age 18 to play or redeem a ticket.
  • Screens potential promotional events to ensure that they are not predominately attracted to minors.
  • Director is a member of the Council on Compulsive Gambling in North Dakota.

Ohio Lottery

  • The passage of H.B. 477 in December 2004 provided an important step in the effort to assist problem gamblers and their families.  The legislation gave the Ohio Department of Alcohol and Drug Addiction Services (ODADAS) the ability, for the first time, to address problem gambling as a primary issue, rather than a co-occurring addiction.
  • ODADAS utilizes funds provided by the Ohio Lottery for programs serving problem gamblers and their families. Since Fiscal Year 2002, ODADAS has used Ohio Lottery funding for treatment programs for problem gamblers and their families in Athens, Hamilton, Lucas, Mahoning and Cuyahoga counties.
  • The Ohio Lottery believes that the ODADAS mission and long-standing relationship with a broad array of addiction service organizations best serves the public need. 
  • The Ohio Lottery provides funding for the Ohio Council on Problem Gambling, which trains those who work with gamblers and their families, offering certification training for counselors and other professionals. 
  • The Ohio Lottery also funds a Problem Gamblers' Helpline (1-800-589-9966), managed by the Louisiana Association on Compulsive Gambling.  Callers receive referrals to agencies, Gamblers Anonymous/GamAnon meetings, Consumer  Credit Counseling (CCC), and are offered informational packets.  The Problem Gamblers' Help Line is open 24/7 to persons facing problem gambling issues of any kind. 
  • The Lottery, ODADAS and the Ohio Council on Problem Gambling sponsor an annual conference on Problem Gambling.
  • The Please Play Responsibly campaign has been in existence since 1997.  The slogan and logo are found on all Lottery tickets, publications, and advertising media.

Oklahoma Education Lottery

The purpose of the Oklahoma Lottery is to help raise money to improve Oklahoma's schools. The Oklahoma Lottery Commission would like to remind you to please play responsibly and not to use the Lottery games as a replacement for work and daily responsibilities and obligations. If you feel that you may be developing a problem with gambling we have provided you with the following resources for your use to help you with seeking assistance.

Assistance with Problem Gambling

Oklahoma Problem Gambling Help-Line Answered 24 hours a day.

Call toll free 1-800-522-4700


Ontario Lottery & Gaming

OLG acts as a responsible operator by:

  • Supporting and partnering with organizations and professionals who directly serve customers seeking assistance related to problem gambling
  • Providing information to customers and the public to make informed choices about gambling
  • Assisting in the prevention of problem gambling

The goals of OLG’s Responsible Gaming Program are to assist players and to create a responsible gaming environment at all OLG facilities.  Strategies utilized by OLG to reach these goals include customer education and support, a voluntary self-exclusion program, employee training, onsite availability of links to treatment providers and counselling, and we integrate our responsible gaming message in all of our business activities and initiatives, for example OLG’s Responsible Gaming Tagline, “Know your limit, play within it.”, is embedded in all marketing and communications initiatives.

Stakeholder Relations

Stakeholder relations is a very important part of OLG’s regular course of business.  OLG proactively meets with provincially-funded treatment providers in gaming host communities. We recognize the importance of establishing a direct link between the treatment providers and the gaming sites to ensure that customers that self-exclude can be quickly directed to the appropriate help.

Current OLG Responsible Gaming Practices

OLG’s Responsible Gaming Code of Conduct expresses its commitment to foster gambling in Ontario.  It can be found on our website (

Responsible Gaming Training

Working collaboratively with the Centre for Addiction and Mental Health (CAMH), OLG developed five distinct training programs tailored to address the unique needs of OLG's different lines of business; including 3 levels of training for gaming employees. In 2005/06, over 8,000 employees were trained.  RG Training is now incorporated into mandatory orientation training for all new employees.

Responsible Gaming Information Centres

Since November 2005, OLG has piloted Responsible Gaming Information Centres (RGICs) at two casino locations. These Centres provide access to information for customers and staff to promote responsible gaming, safe gambling practices and awareness of professional treatment options. The Centres are staffed and operated by renowned prevention experts of the Responsible Gambling Council (RGC).  OLG provides funding, office space and equipment.  Recognizing the value that the RGICs offer gaming patrons, OLG is evaluating a possible expansion.

Responsible Gaming Advertising

OLG’s public awareness print and radio advertising campaigns are specifically designed to raise awareness of the way slot machines work and to inform slot players of the risk factors that can lead to problem gambling.  The campaign’s awareness has been tested year over year and the findings have showed a steady improvement with respect to popular misconceptions about the chances of winning at slot machines. 

Responsible Gaming Message

OLG's message, "Know your limit, play within it.", which embeds responsible gaming values in OLG’s brand and all our marketing and advertising, reminds customers to consider how much they can afford to spend on gaming entertainment and suggests players must monitor their own gaming activities. This message, as well as the Ontario Problem Gambling Helpline number, has been successfully integrated into OLG's bingo, gaming and lottery marketing programs.

Customer Education

OLG uses a variety of media to educate customers on the risks of problem gambling and to help players make informed decisions.  Examples include:  responsible gaming signage, digital screen messages, brochures, and messaging on OLG’s website and employee intranet. 

OLG offers a treatment referral brochure to gaming customers that may be at risk.  This brochure provides contact information for treatment services across Ontario.  It is available at all OLG gaming facilities and eBingo Gaming Centres and is also given to customers when they self-exclude from any of Ontario’s gaming facilities.

Another brochure provides information and tips to keep lottery play enjoyable and problem-free.  It contains useful information about how lotteries work which will assist lottery players in making informed decisions about lottery play and is available through OLG’s Lottery On-line Retail network and will be downloadable from 

OLG is working in partnership with the Ontario Problem Gambling Research Centre (OPGRC) to research the effectiveness of two initiatives focusing on prevention and early intervention.  An outreach letter about problem gambling was sent to 50,000 people that links Winner’s Circle members to a targeted counseling program. 

Self-Exclusion Program at Gaming Facilities

The Self-Exclusion Program offered at OLG applies to all 27 OLG gaming sites in Ontario. When a patron chooses to self-exclude, OLG will remove his/her name from the mailing lists so that gaming marketing and promotional mailing are no longer sent to him/her.  The term of self-exclusion is indefinite – there is no date of expiry.  If a person is found by OLG staff at a gaming site following self-exclusion, he/she will be escorted from the premises; Security Staff have the discretion to issue a formal site trespass.  Staff is also authorized to contact the police, who may lay a charge under the Trespass to Property Act (a conviction would result in a fine).  Reinstatement may be possible after a minimum of six months has elapsed.  A request for reinstatement must be submitted in writing to a gaming site.

Responsible Gaming Practices

As a member of the World Lottery Association (WLA), OLG has indicated its support for the WLA’s Responsible Gaming Framework. OLG has committed to participate in the WLA’s Responsible Gaming accreditation process to assess its current Responsible Gaming practices against its international best practice standards. 

Age Verification for Age-restricted Products

As of April 2007, all Lottery terminals are equipped with an Age Verification tool that is used by our retailers to electronically verify a customer’s age by “swiping” an Ontario Driver’s License through a reader on the terminal.

Child Protection Practice

OLG has a zero tolerance policy for customers charged with leaving children unattended in cars, lobbies or other areas of gaming properties and will trespass those customers from visiting our gaming sites.

Public Presentations

OLG speaks about its responsible gaming practices to a variety of audiences ranging from university classes to public meetings of stakeholder groups and other community organizations.

Government of Ontario Commitment

Every year, two per cent of gross revenue from slot machines at OLG’s Casinos and Slot Facilities is allocated to the province's problem gambling program for research, treatment, and prevention programs. To date, OLG has contributed more than $240 million to the program, which includes an estimated $37 million for fiscal 2007/08. The program is administered jointly through the Ministry of Health and Long-Term Care and the Ministry of Health Promotion.

Examples of organizations that receive funding through the provincial problem gambling program include:

  • 49 problem gambling treatment providers across Ontario;
  • The Ontario Problem Gambling Helpline;
  • The Centre for Addiction and Mental Health;
  • The Ontario Problem Gambling Research Centre;
  • The Responsible Gambling Council (Ontario); and
  • The YMCA Youth Gambling Project

OLG works closely with these organizations to build on and promote the expertise that has been developed within the Province to deal with problem gambling and to bring awareness to its primary stakeholders.

Oregon Lottery

Through a strong partnership between the Oregon Department of Human Services (DHS) and the Oregon Lottery®, Oregon has been recognized as a leader in the industry for its problem gambling awareness program. As mentioned earlier, the Oregon Legislature has directed 1% of Lottery profits annually to fund problem gambling treatment. This program is managed through DHS. Their efforts have created an effective statewide treatment network that provides treatment free of charge.

The Oregon Lottery creates and funds an ongoing outreach program which includes TV, radio, newspaper campaigns, brochures, posters and the Web to educate and inform Oregonians and Oregon Lottery retailers about how to access treatment. They have set an annual target of increasing calls seeking treatment by 10%.

Additionally, in 2005 the Oregon Lottery® introduced a responsible gambling program to educate Oregonians about the importance of setting limits when they play. The elements are:

  • Adding time of day clocks to Video Lottery Terminal SM (VLT) game screens.
  • Representing VLT credits as dollars and cents.
  • TV, radio, and print ads recommending setting time limits and budgets for play.

Pennsylvania Lottery

  • The Lottery funds the Pennsylvania Compulsive Gambling Hotline, an information and referral service for people with gambling problems, or who are concerned about someone   with a gambling problem.  The number is toll-free, 1-800-848-1880, and is staffed to refer callers to professionals who can provide  assistance to those with gambling problems.
  • The Lottery periodically runs a helpline message and the toll-free number on its on-line ticket stock.
  • The Lottery posts a “Play Responsibly” message on its website with a link to a toll-free helpline


Rhode Island Lottery

  • The Rhode Island Lottery sponsors a 24-hour, 7-day-a-week Problem Gambling Hotline.
  • Brochures and posters are located at all Retailer locations, listing the Hotline number and urging people to “Play Responsibly.”
  • The Rhode Island Lottery Problem Gambling Hotline number is shown on all printed material, including all lottery tickets and point-of-sale material.  Hotline number is also included on Lottery web page. Rhode Island Lottery Sales Representatives are trained on how to recognize a problem gambler and what they can do to help.  They in turn bring this message to Lottery Retailers.
  • The two Rhode Island Video Lottery Facilities conduct training for personnel in those
  • locations.
  • The Rhode Island Lottery has produced a Public Service Announcement, informing listeners that help is available through the Problem Gambling Hotline.


South Carolina Education Lottery

  • Wherever South Carolina Education Lottery game tickets are sold, a Lottery retailer must post a conspicuous sign in a prominent location, inside the retailer's premises and adjacent to the point of sale, clearly warning of the dangers and risks of gambling and the odds of winning and the odds of losing.
  • A portion, in an amount to be determined by the General Assembly, of the unclaimed prize money in the Education Lottery Account, must be allocated by the General Assembly in its annual general appropriations bill or any bill appropriating monies for previous or current fiscal years to the South Carolina Department of Alcohol and Other Drug Abuse Services or an established non-profit public or  private agency recognized as an affiliate of the National Council on Problem Gambling to receive monies from the fund for the prevention and treatment of compulsive gambling disorder and educational programs related to that disorder, including a gambling hotline, to be used for prevention programs including, in part or in totality, mass media communications.

South Dakota Lottery

  • Provide $214,000 to the South Dakota Department of Human Services for gambling problem treatment programs.
  • Executive Director is a member of the board of directors of the South Dakota Council on Problem Gambling (SDCPG) which sponsors problem gambling education and referral services.
  • Lottery prints the SDCPG hot line number on all tickets and brochures.
  • Lottery publishes a specific problem gambling brochure available at all lottery retail outlets.
  • Lottery scrolls the problem gambling hot line number across the screens of most idle video lottery terminals.
  • Problem gambling posters with the hot line number are distributed with all video lottery establishment licenses to be posted near VLTs.
  • Lottery web site advertises the hot line.
  • Lottery "play responsibly" messages run during large jackpot runs.
  • SDCPG hotline number affixed to all Video Lottery Terminals.


Tennessee Education Lottery

  • “Play Responsibly” information and links to problem gambling resources on web site
  • “Play Responsibly” campaign on all Lottery POS and advertising.
  • Broadcast "Play Responsibly" radio ads with big jackpots.
  • Toll-free Problem Gambling Helpline Number listed on web site.
  • Stickers with legal playing age criteria and toll-free Problem Gambling Helpline Number affixed to terminals, play stations, and How to Play Holders at retailer locations.

Texas Lottery Commission

  • The creation of a permanent Web page on the Texas Lottery Web site           ( that provides resources for help with problem gambling, together with a “Play Responsibly” logo that links to this page from the homepage.
  • A news release issued during “National Problem Gambling Awareness Week” urging players to “Play Responsibly.”
  • The “Play Responsibly” campaign logo supporting the program's theme is printed on the back of all Texas Lottery online and instant tickets.
  • A “Play Responsibly” brochure and flier was produced and distributed to Lottery Claim Centers and retailers showing the resources for help with problem gambling.
  • A “Play Responsibly” campaign wallet-sized card was printed showing the resources for help with problem gambling,  distributed to players through Texas Lottery retailers.
  • A retailer clerk sticker and a retailer terminal sticker with the “Play Responsibly” logo.
  • Mini-billboard/signs are posted at all of the Lottery's Claim Centers showing the “Play Responsibly” campaign logo supporting the program's theme.
  • Talking points prepared for Lottery Customer Service staff as part of the “Play Responsibly” campaign to help with guiding players to resources for help with problem gambling.


Vermont Lottery Commission

  • The Lottery utilizes publications that are cost effective and provide statewide coverage and/or broad distribution.
  • Radio - The "Please Play Responsibly" message was included in every radio spot that aired. The Executive Director was the talent.
  • Television - A "Responsible Gaming" spot was aired which included the Vermont Council on Problem Gambling 800 number.
  • All television spots had a "Responsible Gaming" message and the "Please Play Responsibly" logo.  The Executive Director was the "talent” for all television spots.
  • Web Site - Information regarding Gamblers Anonymous and other resources is available at 
  • Provided "Please Play Responsibly" stickers to all lottery agents and required that the  stickers be posted visibly near lottery products.  This sticker includes the 800 number for the Vermont Council on Problem Gambling.
  • Instant tickets and on-line ticket stock have the "Please Play Responsibly" logo and the 800 number of the Vermont Council on Problem Gambling printed on the back.  Play slips have the logo and 800 number as well.
  • Stickers are placed on instant ticket dispensers and on-line terminals that state "You must be 18 or older to purchase lottery tickets," as well as the council’s toll-free number.
  • Lottery maintains a list of problem gambling numbers for referrals.
  • "Photo" campaign.  This radio and print campaign reached friends and family members of persons who may have problems with gambling.
  • Advertising guidelines must be observed.
  • Media Plan -- 5% of all TV and radio buys is a "Responsible Play" message - 5% of     media weight.
  • The Lottery worked closely with the Vermont Council on Problem Gambling.
  • The Lottery covered the cost of all incoming problem gambling calls in FY'05.
  • The Lottery designed, printed and distributed brochures for the Vermont Council on Problem Gambling.
  • The Lottery went dark on National Problem Gambling Week and only aired Responsible Play TV and radio.
  • The Lottery's Executive Director, Alan Yandow, served on the Board of Directors of the National Council on Problem Gambling.

Virginia Lottery


  • The Lottery maintains two 15-second TV public service announcements (PSA's), featuring the Lottery's icon  "Lady Luck," urging players to "play responsibly." She is also featured in a series of 30-second TV public service announcements reminding Virginians that minors cannot play the Lottery, as well as a message that it is illegal in Virginia to give a lottery ticket to a minor. The Lottery also maintains point-of-sale material designed to combat underage play.
  • The Virginia Lottery continues to promote its helpline dedicated specifically for questions about problem gambling. The Lottery works with a vendor to make sure the line is continuously staffed by knowledgeable professionals.
  • The helpline phone number and a "Play Responsibly" logo can be found on all Virginia Lottery printed            material, such as tickets and in-store POS materials. It is also included in a large amount of advertising materials such as brochures and out door billboards. The helpline number is also easily accessible at the bottom of each page on the Virginia Lottery web site, which has an average of two million visitors a month.
  • In speeches and interviews, Virginia Lottery officials make it a point to encourage people to play responsibly.

Washington’s Lottery

As a result of 2005 legislation, the Washington State Department of Social and Health Services (DSHS) has a leadership role in coordinating services for problem gambling prevention and treatment.  Washington's Lottery now forwards its contribution to DSHS.  The money helps to support the problem gambling helpline, materials and brochures used for problem gambling awareness, and treatment.  In addition, our agency Director is a member of the State Problem Gambling Advisory Committee.

Western Canada Lottery Corporation


  • Alberta Lottery funding helps to support problem gambling research, prevention and treatment programs. A  help-line service through the Alberta Alcohol and Drug Addiction Commission (AADAC) is provided and the help line 24-hour number is promoted on the back of lottery tickets, VLT cashout tickets and in all publications and posters. The Alberta Gaming Research Institute provides additional research into gambling and gambling addictions.
  • Other initiatives include the Responsible Gambling Programs for VLT Retailers and Casino & Racing Entertainment Centres (RECs) Operators. The Programs are a partnership between the Alberta Gaming and Liquor Commission (AGLC) and AADAC and require mandatory awareness training for all gaming staff and intervention training for senior staff.  The VLT program includes awards for eligible VLT retailers. New VLTs have four Responsible Gaming Feature on the terminals. The number of VLT locations has been reduced by 15%. There is a regulated self-exclusion program for casinos operated by the ALGC with the cooperation of the Casinos. The ALGC has policies   restricting minors, prohibiting the granting of credit to play and advertising restrictions.
  • Saskatchewan Health offers a problem gambling hotline and treatment/workshop services. The 24-hour help line number is promoted on the back of lottery tickets, in consumer publications and through posters and brochures.
  • The Manitoba Lotteries Corporation (MLC) provides funding to the Addictions Foundation of Manitoba (AFM) for the development and maintenance of treatment, research and prevention programs, which includes the operation of the 24-hour, toll-free AFM Problem Gambling Helpline. MLC promotes awareness of the Helpline through       posters and brochures (with Helpline phone numbers) at casinos, VLT sites, its website and lottery ticket centers. The Helpline phone number is also printed on MLC promotional material, lottery and breakopen tickets, VLT pay slips and video gaming slips. Information about responsible gaming as well as the Helpline have been incorporated into responsible gaming features on the VLTs. Other responsible gaming initiatives include a corporation-wide Responsible Gaming Policy, the multi-media Responsible Gaming awareness campaign 'Keep it a Game', extensive training for gaming industry staff, funding the development of youth awareness about responsible and       problem gambling, funding to Community Financial Services for a counselor to provide advice to persons with gambling problems and the on site  Responsible Gaming Information Centre at McPhillips Street Station and Club Regent Casinos, as well as policies to restrict minors from gaming activity.


West Virginia Lottery

  • As part of an contract between the Lottery and third-party administrator First Choice Health Systems, Inc., The Problem Gamblers’ Help Network of West Virginia has provided a program of outreach, assessment, referral, and treatment for both persons with a compulsive gambling problem and for persons who are significant others or children of compulsive gamblers. The program provides 24-hour toll-free telephone help, promotional materials to make persons aware of where they may seek assistance, and qualified professionals to conduct initial assessments and treatment. Brochures and Hotline stickers are at all lottery retail outlets including racetracks and limited video lottery outlets. The West Virginia Lottery provides the maximum amount allowed by law, $1.5 million, to fund the program.  With passage of the Table Games Act in fiscal year 2007, an additional $500,000 will become available from the lottery’s administrative expenses to help persons with gambling problems.
  • The West Virginia Lottery enforces the prohibition of sale of its products to minors by furnishing retailers with stickers, decals and signage stating that “You Must Be 18 to Play.”
  • The limited video lottery program allowing up to 9,000 video lottery terminals statewide in bars and taverns mandates a legal minimum age of 21 and requires that each terminal bear the Problem Gamblers Hotline toll-free number  (1-800-GAMBLER) on the face of the machine.

Wisconsin Lottery

  • The State of Wisconsin provides $300,000 yearly to the Wisconsin Council on Problem Gambling for problem gambling hotline services, public service announcements, and prevention and education programs.
  • The Wisconsin Lottery has developed a long-term relationship with the Wisconsin Council on Problem Gambling, whereby the Lottery serves as a conduit for the council to reach out to players and the families of players.  The Lottery provides the council with information as needed regarding problem gambling and related issues.
  • The Lottery also maintains a list of problem gambling telephone numbers that it provides to players for referral to various problem gambling assistance services.