North American Association of State and Provincial Lotteries Responsible Gambling

Smartplay International

Smartplay International

1550 Bridgeboro Road
Edgewater Park, NJ 08010

Phone: 609-880-1860

Year of inception: 1993

Primary products and services:

  • Origin Digital Draw System 
  • Origin Media Portal for Draw Result Distribution to Web, Social and Broadcast
  • Mechanical Lottery Draw Machines
  • Custom Promotional Devices

Smartplay manufactures and supports lottery drawing machines, digital RNG drawing systems, and custom games for the lottery, gaming and promotions industries. Smartplay was established in 1993, and has since served over 200 of the world’s most prestigious lottery and gaming organizations in 85 countries.

The Origin Digital Drawing System was introduced in 2003 and is now widely used in the lottery industry for conducting drawings, partially or completely replacing their mechanical drawing systems. Origin is an audit-friendly, self-contained hardware/software system 
designed specifically for lottery operations. No IT expertise required. 

The Origin Media Portal makes it easy to distribute lottery draw results quickly via broadcast, web, social media and even print. 

Smartplay’s drawing systems have been certified by GLI, KPMG, Eclipse, Delahanty Consulting, BMM and numerous state jurisdictions.  The company is ISO 9001-2008 certified and adheres to a strict manufacturing and quality control process.

In addition to drawing systems, Smartplay offers a range of other services, including custom design and fabrication, maintenance and service-level agreements, on-site services such as installation and training, and a wide range of drawing balls, convenience products, and ball calibration equipment.

Lottery customers: We actively service over 185 lotteries in 75 countries.

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