President & CEO
Atlantic Lottery Corporation
- P.O. BOX 5500
- 922 Main St.
- Moncton, NB E1C 8W6 - CA
- $346,544,000Transfers to Beneficiaries
- $396,634,808Prizes Paid to Players
Lottery Impact on the Economy
- In Atlantic, 2,831 retailers generated $1,022,908,603 in gross sales.
- This economic activity generated $346,544,000 in transfers to beneficiaries.
- $396,634,808 was awarded to players in prizes.
History of Atlantic Lottery Corporation
The Atlantic Lottery Corp. was formed in 1976 by the governments of the four Atlantic provinces to manage and market gaming activities on their behalf. At startup, the Lottery’s one product was A-1, a passive ticket with a draw held every two weeks.
ALC has come a long way since then, accomplishing numerous “firsts” in the lottery industry, while blazing a trail of both game and technological innovation. Among its achievements, ALC was the first to:
- Launch and market a spiel game in Canada, with TAG in 1988
- Introduce video lottery in Canada, beginning in December 1990
- Successfully develop bingo into a lottery ticket
- Develop in-house expertise and facilities to repair and maintain gaming terminals
- Develop the technology to place bar codes on lottery tickets and introduce bar-code readers/wands to validate tickets
- Develop PROS (Prize Redemption Online System), allowing validation of online and instant games on a retailer’s terminal
- Develop a PC-based lottery terminal
- Develop the first IP-based (Internet Protocol) lottery terminal network
- Launch a website in North America
- Launch a free online membership club in Canada
- Sell lottery tickets online in North America through a secure, regulated website, in August 2004
ALC is a proud sponsor of community events – both large and small – across Atlantic Canada. Every year, ALC sponsors and supports an extensive and diverse range of cultural, sporting, charitable and community events.
The Lottery also supports major events through brand sponsorships which help ensure their success, like the CFL Touchdown Atlantic, the Cavendish Beach Music Festival and the Scotties Tournament of Hearts.
All profits from ALC activities are returned to the provincial governments. They use it for things like social programs, roads and education.
Since opening in 1976, the Atlantic Lottery has provided $10.9 billion in profits to the four Atlantic Provinces.